Willink Asset Management LLC (East Aurora)

Name: Willink Asset Management LLC
Address: 25 Hamburg St., East Aurora, NY, 14052
Telephone: 716-655-0097 / 877-655-0097

Willink Asset Management LLC is a mid-sized advisory firm based in East Aurora. It manages $36.73 million of regulatory assets for 163 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdiction of New York.

Willink Asset Management provides financial planning services, portfolio management for individuals and small businesses, and publication of newsletters. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Willink Asset Management: assets under management

The assets under management (AUM) of Willink Asset Management LLC is $36.73 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 44% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $36.73 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $225.34 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 50% of the total AUM. The second-largest asset type is exchange traded securities, which make up 26% of the firm’s portfolio. Investments in cash and cash equivalents form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Willink Asset Management LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Willink Asset Management serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Willink Asset Management is high net worth individuals with 13 clients and $18.8 million of assets under management. Among the 1 most similar advisory firms, Willink Asset Management has the 0th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $36.73 million for 77 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Willink Asset Management doesn't advise any private funds.

Careers at Willink Asset Management LLC

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Frederick Raymond Fadel	Managing member/chief compliance officer	1 Jun 2004	75% - 100%	2003217

Based in East Aurora

The principal office where Willink Asset Management LLC performs its advisory services is located at 25 Hamburg St., East Aurora, NY 14052, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 716-655-0097 / 877-655-0097 or by fax 716-655-9546. The normal business hours are 8:30am - 4:30 pm on Other. You can find more information about the New York firm at willinkadvisor.com.