Asi Investments, LLC (Lafayette)


Asi Investments, LLC is a large advisory firm based in Lafayette. It manages $135 million of regulatory assets for 2 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of California and New York.

Asi Investments provides portfolio management for individuals and small businesses and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Asi Investments: assets under management

The assets under management (AUM) of Asi Investments, LLC is $135 million. The company doesn't manage any assets belonging to foreign clients.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Asi Investments, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Asi Investments, LLC

Andrew Thomas Rudd has been acting as President since 1 Sep 2005. Nicholas G Torre has served as the Chief Investment Officer since 1 Nov 2005. Michelle Lyn Farmer joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Andrew Thomas Rudd Chairman/ceo 1 Sep 2005 75% - 100% 2123443
Advisor Software Inc. Parent company 1 Sep 2005 75% - 100% 20-2413459
Nicholas G Torre Chief investment officer/cco 1 Nov 2005 Other 4369337
Nicholas Goodrich Torre Chief investment officer/member 1 Nov 2005 Other 4369337
Neil L Osborne Chief compliance officer 1 Oct 2006 Other 5291464
Neil Lawrence Osborne Chief compliance officer 1 Oct 2006 Other 5291464
Michelle Lyn Farmer Chief compliance officer 1 Mar 2010 Other 2696932

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
Andrew Thomas Rudd Trustee 1 Sep 1997 Other 2123443
Virginia Anne Rudd Trustee 1 Sep 1997 Other 5553047
Andrew & Virginia Rudd Trustees Rudd Family Trust 100% shareholder 1 May 2005 75% - 100% 20-2413459
Rudd Family Trust 100% shareholder 1 May 2005 75% - 100% 20-2413459

Based in Lafayette

The principal office where Asi Investments, LLC performs its advisory services is located at 3675 Mount Diablo Boulevard, Lafayette, CA 94549, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 925-299-7782 or by fax 925-962-0658. The normal business hours are 8am to 5pm on Monday - Friday. You can find more information about the New York firm at www.asiinvestments.com.