Certified Planners, Inc. (San Ramon)

Certified Planners, Inc. is a large advisory firm based in San Ramon. It manages $141.89 million of regulatory assets for 676 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California and Texas.

Certified Planners provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Certified Planners: assets under management

The assets under management (AUM) of Certified Planners, Inc. is $141.89 million. The firm's AUM has gone down by -6% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $141.6 million in discretionary accounts and $283.52 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $209.78 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $283.52 thousand.

Certified Planners has custody of $326.82 thousand in cash and securities for 2 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 60% of the total AUM. The second-largest asset type is exchange traded securities, which make up 23% of the firm’s portfolio. Investments in cash and cash equivalents form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Certified Planners, Inc. for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Ramon Jose Miller serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Ramon Jose Miller is individuals with 196 clients and $73.87 million of assets under management. Among the 9 most similar advisory firms, Certified Planners has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $141.6 million for 234 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Certified Planners doesn't advise any private funds.

Careers at Certified Planners, Inc.

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Ramon Jose Miller has been acting as President since 1 Feb 1993. 2010 Kangas Family Revocable Trust joined the executive team most recently as the Shareholder.

Direct owners and executive officers

Indirect Owners

The SEC currently registers 2 indirect owners.

Based in San Ramon

The principal office where Certified Planners, Inc. performs its advisory services is located at 2333 San Ramon Valley Blvd. Ste 185, San Ramon, CA 94583, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 925-553-7200 or by fax 925-553-7775. The normal business hours are 8:00am to 5:00pm on Monday - Friday. You can find more information about the New York firm at certifiedplannersinc.com and its LinkedIn profile.

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