First Western Advisors (Holladay)

First Western Advisors is a large advisory firm based in Holladay. It manages $261.88 million of regulatory assets for 1,664 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alaska, Arizona, California, and 12 other states.

First Western Advisors provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

First Western Advisors: assets under management

The assets under management (AUM) of First Western Advisors is $261.88 million. The firm's AUM has grown by 626% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $260.32 million in discretionary accounts and $1.56 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $156.63 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $777.72 thousand.

First Western Advisors has custody of $3.93 million in cash and securities for 6 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 64% of the total AUM. The second-largest asset type is investment and business development companies, which make up 25% of the firm’s portfolio. Investments in cash and cash equivalents form 10% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay First Western Advisors for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Robert C Lunnen serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Robert C Lunnen is individuals with 1,607 clients and $190.88 million of assets under management. Among the 8 most similar advisory firms, First Western Advisors has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $261.88 million for 1,664 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

First Western Advisors doesn't advise any private funds.

Careers at First Western Advisors

The company employs 20 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 15 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Robert C Lunnen has been acting as President since 1 Oct 1997. Emily Marva Wallace joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Indirect Owners

The SEC currently registers 2 indirect owners.

Based in Holladay

The principal office where First Western Advisors performs its advisory services is located at 3165 East Millrock Drive, Holladay, UT 84121, which is also the mailing address of the firm. An additional office of the firm is in Salt Lake City, UT. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 801-930-6500 or by fax 801-930-6501. The normal business hours are 7:30am - 5:00pm on Monday - Friday. You can find more information about the New York firm at fwainvest.com.

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