Swell Investing LLC (Santa Monica)

Name: Swell Investing LLC
Address: 301 Arizona Avenue, Santa Monica, CA, 90401
Telephone: 949-566-8985

Swell Investing LLC is a multi-state adviser based in Santa Monica. It manages $33.03 million of regulatory assets for 14,122 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

Swell Investing provides portfolio management for individuals and small businesses and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Swell Investing: assets under management

The assets under management (AUM) of Swell Investing LLC is $33.03 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 450% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $33.03 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2.34 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 99% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 1% of the firm’s portfolio.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Swell Investing LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Swell Investing serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Swell Investing is individuals with 13,484 clients and $19.93 million of assets under management. Among the 1 most similar advisory firms, Swell Investing has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $24.66 million for 14,120 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Swell Investing doesn't advise any private funds.

Careers at Swell Investing LLC

The company employs 43 people that are either part- or full-time employees. 9 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 163 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Carol Elaine Rumsey joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Nathan Walter Fanger	Chief executive officer	1 Jan 2015	Other	6700371
Leslie Thompson Macdonald	Chief legal officer	1 Jan 2015	Other	5772434
Pacific Asset Advisors Llc	Managing member	1 Jan 2015	75% - 100%	46-0831471
Michael John Skillman	Managing director	1 Jul 2016	Other	1892129
Carol Elaine Rumsey	Chief compliance officer	1 Oct 2016	Other	6607444
Teresa Riva Orsolini	Chief marketing officer	1 Nov 2016	Other	6725419
Swell Investing Holding Llc	Managing member	1 Jan 2018	75% - 100%	95-1079000
Mazi [Nmn] Bahadori	Chief compliance officer	1 Jul 2018	Other	5749453
Vaughn William Baker	Chief operating officer	1 Dec 2018	Other	4551121
Carol Elaine Rumsey	Chief compliance officer	1 Jan 2019	Other	6607444

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Pacific Lifecorp	Parent	1 May 2007	75% - 100%	33-0769203
Pacific Mutual Holding Company	Parent	1 May 2007	75% - 100%	33-0769202
Pacific Life Insurance Company	Managing member	1 Aug 2012	75% - 100%	95-1079000
Pacific Mutual Holding Company	Owner	1 Jan 2018	75% - 100%	33-0769202
Pacific Life Insurance Company	Managing member	1 Jun 2018	75% - 100%	95-1079000

Based in Santa Monica

The principal office where Swell Investing LLC performs its advisory services is located at 301 Arizona Avenue, Santa Monica, CA 90401, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 949-566-8985. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at swellinvesting.com.