Ignite Planners LLC (San Clemente)


Ignite Planners LLC is a large advisory firm based in San Clemente. It manages $130.62 million of regulatory assets for 682 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, California, Florida, and 6 other states.

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Ignite Planners provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Ignite Planners: assets under management

The assets under management (AUM) of Ignite Planners LLC is $130.62 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -9% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $130.62 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $191.52 thousand each.
Ignite Planners has custody of $4.29 million in cash and securities for 24 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 85% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 10% of the firm’s portfolio. Investments in exchange traded securities form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Ignite Planners LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Ignite Planners serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Ignite Planners is individuals with 601 clients and $86.72 million of assets under management. Among the 12 most similar advisory firms, Ignite Planners has the 2nd highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $129.86 million for 681 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Ignite Planners doesn't advise any private funds.

Careers at Ignite Planners LLC

The company employs 8 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Jena Elizabeth Schuster Managing member 1 Nov 2017 25% - 50% 3070897
Andrew Burton Labas Managing member & chief compliance officer 1 Nov 2017 25% - 50% 4605288
Gregory Howard Cooley Managing member 1 Nov 2017 25% - 50% 2876905
Dominick Anthony Zizzo Chief compliance officer 1 Nov 2018 Other 3218444

Based in San Clemente

The principal office where Ignite Planners LLC performs its advisory services is located at 109 E. Escalones, San Clemente, CA 92672, which is also the mailing address of the firm. An additional office of the firm is in Corinth, MS. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 619-504-1907. The normal business hours are by appointment on Monday - Friday. You can find more information about the New York firm at cooleylabas.com/ and its LinkedIn profile.