Gray Equity Management, LLC (Canton)

Name: Gray Equity Management, LLC
Address: 150 Royall Street, Canton, MA, 02021
Telephone: 781.407.0300

Gray Equity Management, LLC is a large advisory firm based in Canton. It manages $166.44 million of regulatory assets for 192 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Massachusetts, New Hampshire, and New York.

Gray Equity Management provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Gray Equity Management: assets under management

The assets under management (AUM) of Gray Equity Management, LLC is $166.44 million. The firm's AUM has grown by 25% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $162.33 million in discretionary accounts and $4.11 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $868.05 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $822.4 thousand.

Gray Equity Management has custody of $162.33 million in cash and securities for 187 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 57% of the total AUM. The second-largest asset type is exchange traded securities, which make up 24% of the firm’s portfolio. Investments in state and local bonds form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Gray Equity Management, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gray Equity Management serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Gray Equity Management is high net worth individuals with 49 clients and $100.61 million of assets under management. Among the 8 most similar advisory firms, Gray Equity Management has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $135.78 million for 173 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Gray Equity Management doesn't advise any private funds.

Careers at Gray Equity Management, LLC

The company employs 6 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Concetto Joseph Ciccarello	Member	1 Apr 1999	Other	4722406
Daniel Charles Romano	Managing member, chief compliance officer	1 Apr 1999	Other	2888986
Diana Tefs Burns	Member	1 Apr 1999	Other	2886042
Michael David Koppel	Member	1 Apr 1999	Other	2888961
Neil David Krug	Member	1 Apr 1999	Other	2886043
Mark Edward Kashgegian	Member	1 Jan 2001	Other	4722408
Michael Leonard Cecere	Member	1 Jan 2007	Other	5291650
James Anthony Deleo	Member	1 Jan 2007	Other	5291653
Paul Joseph Gerry	Member	1 Feb 2008	Other	3265140
Richard Adam Hirschen	Member	1 Jan 2012	Other	6045439

Based in Canton

The principal office where Gray Equity Management, LLC performs its advisory services is located at 150 Royall Street, Canton, MA 02021, which is also the mailing address of the firm. An additional office of the firm is in Framingham, MA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 781.407.0300 or by fax 781.407.0303. The normal business hours are 8:30-5:30 on Monday - Friday. You can find more information about the New York firm at grayequitymanagement.com and its LinkedIn profile.