Holifield Financial Advisory Services, Inc (Saint Petersburg)

Name: Holifield Financial Advisory Services, Inc
Address: 146 Second Street N, Saint Petersburg, FL, 33701 3361
Telephone: 727-823-3801

Holifield Financial Advisory Services, Inc is a large advisory firm based in Saint Petersburg. It manages $113.3 million of regulatory assets for 504 client accounts. It has been registered with the SEC as an adviser since 2008 and has operated in the jurisdiction of Florida.

Holifield Financial Advisory Services provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Holifield Financial Advisory Services: assets under management

The assets under management (AUM) of Holifield Financial Advisory Services, Inc is $113.3 million. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $87.7 million in discretionary accounts and $25.6 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $210.82 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $290.91 thousand.

Holifield Financial Advisory Services has custody of $71.65 million in cash and securities for 89 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 50% of the total AUM. The second-largest asset type is investment and business development companies, which make up 33% of the firm’s portfolio. Investments in cash and cash equivalents form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Holifield Financial Advisory Services, Inc for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rhonda Karen Holifield serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Rhonda Karen Holifield is high net worth individuals with 37 clients and $73 million of assets under management. Among the 11 most similar advisory firms, Holifield Financial Advisory Services has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $111.6 million for 136 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Holifield Financial Advisory Services doesn't advise any private funds.

Careers at Holifield Financial Advisory Services, Inc

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Rhonda Karen Holifield	President/chief compliance officer	1 May 2008	75% - 100%	4548912

Based in Saint Petersburg

The principal office where Holifield Financial Advisory Services, Inc performs its advisory services is located at 146 Second Street N, Saint Petersburg, FL 33701 3361, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 727-823-3801 or by fax 727-683-9388. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at linkedin.com/in/rhonda-holifield-3037036.