Tru Independence Asset Management, LLC (Portland)

Name: Tru Independence Asset Management, LLC
Address: 15350 Sw Sequoia Parkway, Portland, OR, 97224
Telephone: (971) 371-3444

Tru Independence Asset Management, LLC is a large advisory firm based in Portland. It manages $901.26 million of regulatory assets for 752 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Arizona, California, Connecticut, and 14 other states.

Tru Independence Asset Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Tru Independence Asset Management: assets under management

The assets under management (AUM) of Tru Independence Asset Management, LLC is $901.26 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 375% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $901.26 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.2 million each.

Investments

The firm invests in exchange traded securities the most. They account for 75% of the total AUM. The second-largest asset type is government bonds, which make up 10% of the firm’s portfolio. Investments in cash and cash equivalents form 9% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Tru Independence Asset Management, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Tru Independence Asset Management serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Tru Independence Asset Management is high net worth individuals with 308 clients and $668.79 million of assets under management. Among the 11 most similar advisory firms, Tru Independence Asset Management has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $901.26 million for 982 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Tru Independence Asset Management doesn't advise any private funds.

Careers at Tru Independence Asset Management, LLC

The company employs 22 people that are either part- or full-time employees. 68 percent of the employees work as investment advisers or researchers. 15 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Megan Louise Castleman	Chief compliance officer	1 Dec 2014	Other	6434039
Llc Tru Independence	Member	1 Mar 2015	75% - 100%	168256
Stacy Leigh Sizemore	Chief compliance officer	1 May 2019	Other	4052029

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Craig Patrick Stuvland	Managing member, president, ceo	1 May 2014	50% - 75%	720649

Based in Portland

The principal office where Tru Independence Asset Management, LLC performs its advisory services is located at 15350 Sw Sequoia Parkway, Portland, OR 97224, which is also the mailing address of the firm. An additional office of the firm is in Greenwich, CT. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (971) 371-3444. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at tru-ind.com.