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Up North Financial, LLC (Traverse City)


Up North Financial, LLC is an adviser based in Traverse City. It manages $51.22 million of regulatory assets for 462 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdiction of Michigan.




Up North Financial provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Up North Financial: assets under management

The assets under management (AUM) of Up North Financial, LLC is $51.22 million. The firm's AUM has grown by 32% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $43.78 million in discretionary accounts and $7.44 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.18 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $17.51 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Up North Financial, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Based in Traverse City

The principal office where Up North Financial, LLC performs its advisory services is located at 223 East State Street, Traverse City, MI 49684, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (231) 929-9300 or by fax (231) 929-9301. The normal business hours are 8:00am - 5:00pm on Monday - Friday.


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