Compass Financial Planning, LLC (San Luis Obispo)

Compass Financial Planning, LLC is a large advisory firm based in San Luis Obispo. It manages $102.59 million of regulatory assets for 11 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdiction of California.

Compass Financial Planning provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Compass Financial Planning: assets under management

The assets under management (AUM) of Compass Financial Planning, LLC is $102.59 million. The firm's AUM has gone down by -9% since the beginning of its operation, and $319.51 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $2.16 million in discretionary accounts and $100.42 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $240.34 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $50.21 million.

Compass Financial Planning has custody of $125.92 thousand in cash and securities for 1 client in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 93% of the total AUM. The second-largest asset type is exchange traded securities, which make up 6% of the firm’s portfolio. Investments in cash and cash equivalents form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Compass Financial Planning, LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Compass Financial Planning, LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Carolyn Jane Herzog	President/chief compliance officer	1 Mar 2016	75% - 100%	4159202

Based in San Luis Obispo

The principal office where Compass Financial Planning, LLC performs its advisory services is located at 1075 Court St.,, San Luis Obispo, CA 93401, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (805) 888-1597. The normal business hours are 9am - 5pm on Monday - Friday.