The Keller Wealth Advantage, LLC (Irvine)


The Keller Wealth Advantage, LLC is a large advisory firm based in Irvine. It manages $163 million of regulatory assets for 118 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of California and Hawaii.




The Keller Wealth Advantage provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

The Keller Wealth Advantage: assets under management

The assets under management (AUM) of The Keller Wealth Advantage, LLC is $163 million. The firm's AUM has grown by 246% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $125.95 million in discretionary accounts and $37.05 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.1 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $12.35 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay The Keller Wealth Advantage, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at The Keller Wealth Advantage, LLC

Ulrich Emanuel Keller has been acting as President since 1 Mar 2006. Thomas Munson Giddings joined the executive team most recently as the President/Chief Operating Officer/Iar.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Gregory Steven Bruce Chief compliance officer (cco) 1 Mar 2006 Other 4777912
Ulrich Emanuel Keller Director/iar 1 Mar 2006 Other 1127298
Victoria Felton Collins Member/director/iar 1 Mar 2006 Other 1368618
John Avak Hakopian Director/iar 1 Mar 2006 Other 2159595
Frank Daniel Diferdinando Managing director/iar 1 Mar 2006 Other 5057838
Inc The Keller Group Investment Management Member 1 Mar 2006 50% - 75% 106075
Keller Financial Group Managing member 1 Jun 2008 75% - 100% 20-8639702
Thomas Munson Giddings President/chief operating officer/iar 1 Sep 2008 Other 2535248

Indirect Owners

The SEC currently registers 5 indirect owners.

Name Entity Date acquired Ownership Employer ID
Ulrich Emanuel Keller Chief executive officer 1 Dec 2002 50% - 75% 1127298
John Avak Hakopian Exec. vice pres./co-chief portfolio mgr. 1 Dec 2002 Other 2159595
Victoria Felton Collins Exec. vice president 1 Jan 2004 Other 1368618
Richard James Bamish Co-chief portfolio manager/director 1 Jan 2004 Other 4777909
Neil Christopher Amor Senior vp/secretary 1 Aug 2004 Other 1746699

Based in Irvine

The principal office where The Keller Wealth Advantage, LLC performs its advisory services is located at 18101 Von Karman Ave Ste 700, Irvine, CA 92612 1051, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 949-476-0300 or by fax 949-475-1456. The normal business hours are 7am - 5pm on Monday - Friday.