Keener Financial Planning, LLC (Keller)

Name: Keener Financial Planning, LLC
Address: 200 N. Rufe Snow Dr., Keller, TX, 76248
Telephone: 817-993-0401

Keener Financial Planning, LLC is a large advisory firm based in Keller. It manages $119.28 million of regulatory assets for 344 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdiction of Texas.

Keener Financial Planning provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Keener Financial Planning: assets under management

The assets under management (AUM) of Keener Financial Planning, LLC is $119.28 million. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $114.38 million in discretionary accounts and $4.9 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $342.46 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $490.09 thousand.

Keener Financial Planning has custody of $7.77 million in cash and securities for 8 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 91% of the total AUM. The second-largest asset type is exchange traded securities, which make up 3% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Keener Financial Planning, LLC for their services and products based on hourly charges and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Keener Financial Planning serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Keener Financial Planning is high net worth individuals with 47 clients and $90.14 million of assets under management. Among the 12 most similar advisory firms, Keener Financial Planning has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $119.28 million for 99 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Keener Financial Planning doesn't advise any private funds.

Careers at Keener Financial Planning, LLC

The company employs 4 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jean Elizabeth Keener	Member/chief compliance officer	1 May 2008	75% - 100%	5560479

Based in Keller

The principal office where Keener Financial Planning, LLC performs its advisory services is located at 200 N. Rufe Snow Dr., Keller, TX 76248, which is also the mailing address of the firm. An additional office of the firm is in Dallas, TX. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 817-993-0401 or by fax 817-993-0002. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at keenerfinancialplanning.com.