Truadvice LLC (Sarasota)

Truadvice LLC is a large advisory firm based in Sarasota. It manages $215.19 million of regulatory assets for 2,385 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Alabama, Arizona, California, and 26 other states.

Truadvice provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Truadvice: assets under management

The assets under management (AUM) of Truadvice LLC is $215.19 million. The firm's AUM has grown by 107% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $210.87 million in discretionary accounts and $4.32 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $89.84 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $113.79 thousand.

Truadvice has custody of $17.85 million in cash and securities for 61 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 79% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 11% of the firm’s portfolio. Investments in investment and business development companies form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Truadvice LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Truadvice serves?

The firm provides services to individuals, other investment advisers, and high net worth individuals. The largest group of clients of Truadvice is other investment advisers with 2 clients and $90.98 million of assets under management. Among the 8 most similar advisory firms, Truadvice has the highest percentage of other investment advisers out of all clients.

The amount of regulatory assets under management is $215.19 million for 544 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Truadvice doesn't advise any private funds.

Careers at Truadvice LLC

The company employs 14 people that are either part- or full-time employees. 71 percent of the employees work as investment advisers or researchers. 10 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Pgr Holdings Llc	Shareholder/member	1 Feb 2018	25% - 50%	61-1736410
Cs Sleight Inc.	Shareholder/member	1 Feb 2018	25% - 50%	74-3104276
Msb Tru Llc	Shareholder/member	1 Feb 2018	25% - 50%	82-4289023
David Russell Millar	Cco	1 Feb 2018	Other	3097309
Cs Sleight Inc	Shareholder/member	1 Feb 2018	75% - 100%	74-3104276
Michael Sebastian Bartolotta	Cco	1 Mar 2018	Other	1104888
Michael Thomas Sorrentino	Shareholder/member/cco	1 Jul 2018	Other	5584612
Christopher Barron Sleight	Cco	1 Mar 2019	75% - 100%	4672252

Indirect Owners

The SEC currently registers 6 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Christopher Barron Sleight	Shareholder	1 Sep 2003	75% - 100%	4672252
Robert Vincenzo Leone	Shareholder/member	1 May 2014	25% - 50%	2530906
Konstantinos Gotsis	Shareholder/member	1 May 2014	25% - 50%	2684958
Paul James O'grady	Shareholder/member	1 May 2014	25% - 50%	5759038
Paul James O'grady	Shareholder/member	1 May 2017	25% - 50%	5759038
Michael Sebastian Bartolotta	Shareholder/managing member	1 Feb 2018	75% - 100%	1104888

Based in Sarasota

The principal office where Truadvice LLC performs its advisory services is located at 5290 Station Way, Sarasota, FL 34233, which is also the mailing address of the firm. An additional office of the firm is in Swanton, VT. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 9414135390 or by fax 9414135391. The normal business hours are 8:00 a.m. to 5:00 p.m. on Monday - Friday.