Brand Asset Management Group, Inc. (Chesterfield)

Name: Brand Asset Management Group, Inc.
Address: 16090 Swingley Ridge Road, Chesterfield, MO, 63017
Telephone: 636-532-7333

Brand Asset Management Group, Inc. is a large advisory firm based in Chesterfield. It manages $531.74 million of regulatory assets for 988 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of Florida, Illinois, Missouri, and Texas.

Brand Asset Management Group provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Brand Asset Management Group: assets under management

The assets under management (AUM) of Brand Asset Management Group, Inc. is $531.74 million. The firm's AUM has grown by 129% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $485.51 million in discretionary accounts and $46.24 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $499.49 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.89 million.

Brand Asset Management Group has custody of $237.52 million in cash and securities for 129 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 98% of the total AUM. The second-largest asset type is exchange traded securities, which make up 2% of the firm’s portfolio. Investments in cash and cash equivalents form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Brand Asset Management Group, Inc. for their services and products based on a percentage of assets under management, fixed fees, and commissions. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Todd Harris Brand serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Todd Harris Brand is individuals with 138 clients and $256.6 million of assets under management. Among the 7 most similar advisory firms, Brand Asset Management Group has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $531.74 million for 172 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Brand Asset Management Group doesn't advise any private funds.

Careers at Brand Asset Management Group, Inc.

The company employs 7 people that are either part- or full-time employees. 86 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Todd Harris Brand has been acting as President since 1 Jan 2001. Phillip Andrew Daniels joined the executive team most recently as the Executive Vice President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Todd Harris Brand	President	1 Jan 2001	Other	2275473
Todd H. Brand Revocable Trust	Todd h. brand, trustee	1 Jan 2004	Other	xxx-xx-xxxx
Brand Dynasty Trust	Todd h brand, trustee	1 Jan 2004	75% - 100%	xxx-xx-xxxx
Cynthia Leigh Dolniak	Chief compliance officer	1 Jun 2004	Other	1103037
Phillip Andrew Daniels	Executive vice president	1 Apr 2009	Other	2220724

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Todd Harris Brand	Trustee	1 Jan 2004	75% - 100%	2275473
Todd Harris Brand	Trustee	1 Mar 2004	75% - 100%	2275473

Based in Chesterfield

The principal office where Brand Asset Management Group, Inc. performs its advisory services is located at 16090 Swingley Ridge Road, Chesterfield, MO 63017, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 636-532-7333 or by fax 636-532-2551. The normal business hours are 9:00 to 5:00 on Monday - Friday. You can find more information about the New York firm at brandamg.com.