Keystone Financial Group, LLC (Lexington)

Name: Keystone Financial Group, LLC
Address: 527 Wellington Way, Ste 225, Lexington, KY, 40503
Telephone: 859-317-8316

Keystone Financial Group, LLC is a large advisory firm based in Lexington. It manages $794.6 million of regulatory assets for 3,247 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Alabama, California, Florida, and 11 other states.

Keystone Financial Group provides financial planning services, portfolio management for individuals and small businesses, and educational seminars and workshops. It prepares financial plans for approximately 3,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Keystone Financial Group: assets under management

The assets under management (AUM) of Keystone Financial Group, LLC is $794.6 million. The firm's AUM has grown by 479% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $781.71 million in discretionary accounts and $12.89 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $246.59 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $167.41 thousand.

Keystone Financial Group has custody of $57 million in cash and securities for 406 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 42% of the total AUM. The second-largest asset type is non-exchange traded securities, which make up 39% of the firm’s portfolio. Investments in cash and cash equivalents form 16% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Keystone Financial Group, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Keystone Financial Group serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Keystone Financial Group is individuals with 3,129 clients and $499.79 million of assets under management. Among the 11 most similar advisory firms, Keystone Financial Group has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $794.6 million for 3,247 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Keystone Financial Group doesn't advise any private funds.

Careers at Keystone Financial Group, LLC

The company employs 25 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Tobin Ray Jenkins	Partner and chief compliance officer	1 Dec 2013	25% - 50%	4654943
Michael William Kretz	Partner	1 Dec 2013	25% - 50%	4440636
Timothy S Jenkins	Partner	1 Dec 2013	25% - 50%	4865702

Based in Lexington

The principal office where Keystone Financial Group, LLC performs its advisory services is located at 527 Wellington Way, Ste 225, Lexington, KY 40503, which is also the mailing address of the firm. An additional office of the firm is in Somerset, KY. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 859-317-8316 or by fax 859-317-8326. The normal business hours are 8:00 to 5:00 on Monday - Friday. You can find more information about the New York firm at keystoneky.com.