Moreton Asset Management, LLC (Salt Lake City)

Name: Moreton Asset Management, LLC
Address: 101 South 200 East, Suite 300, Salt Lake City, UT, 84111
Telephone: 801-869-4200

Moreton Asset Management, LLC is a large advisory firm based in Salt Lake City. It manages $1.65 billion of regulatory assets for 98 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Colorado, Idaho, Montana, and 3 other states.

Moreton Asset Management provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and referrals to other iar. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Moreton Asset Management: assets under management

The assets under management (AUM) of Moreton Asset Management, LLC is $1.65 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 1446% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.65 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $16.88 million each.

Investments

The firm invests in investment grade corporate bonds the most. They account for 31% of the total AUM. The second-largest asset type is government bonds, which make up 28% of the firm’s portfolio. Investments in other assets form 28% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Moreton Asset Management, LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Moreton Asset Management serves?

The firm provides services to charitable organizations, banking or thrift institutions, corporations or other businesses, and state or municipal government entities. The largest group of clients of Moreton Asset Management is state or municipal government entities with 61 clients and $1.17 billion of assets under management. Among the 10 most similar advisory firms, Moreton Asset Management has the highest percentage of state or municipal government entities out of all clients.

The amount of regulatory assets under management is $1.65 billion for 98 clients. None of the firm’s clients are foreign persons or businesses.

Moreton Asset Management doesn't advise any private funds.

Careers at Moreton Asset Management, LLC

The company employs 6 people that are either part- or full-time employees. 83 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
William R. Moreton	Minority equity owner	1 Oct 2004	25% - 50%	4475006
William Roger Moreton	Member	1 Oct 2004	25% - 50%	4475006
Andrew James Robbins	Cco and qualifying officer	1 Mar 2012	25% - 50%	4488010
Jordan C Hansen	Managing partner	1 Mar 2012	Other	5216490
Jason Mark Williams	President and managing partner	1 Mar 2012	25% - 50%	4046477
Jordan Christopher Hansen	Managing member	1 Mar 2012	Other	5216490
Llc Strata Holdings	Owner	1 Jan 2013	75% - 100%	45-4028363

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Andrew James Robbins	Managing partner	1 Jan 2013	25% - 50%	4488010
Jason Mark Williams	President	1 Jan 2013	25% - 50%	4046477
Llc Cache Asset Management	Equity owner	1 Jan 2013	25% - 50%	46-1697096
Suisse Family Holdings	Owner	1 Jan 2013	50% - 75%	26-4593509
Inc. Burns & Associates	Owner	1 Jan 2013	50% - 75%	20-8046876

Based in Salt Lake City

The principal office where Moreton Asset Management, LLC performs its advisory services is located at 101 South 200 East, Suite 300, Salt Lake City, UT 84111, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 801-869-4200 or by fax 801-869-4204. The normal business hours are 7:am 4:pm on Monday - Friday. You can find more information about the New York firm at moretonadvisors.com.