Diversified, LLC (Wilmington)

Name: Diversified, LLC
Address: 2200 Concord Pike, Wilmington, DE, 19803
Telephone: 302-765-3500

Diversified, LLC is a large advisory firm based in Wilmington. It manages $323.91 million of regulatory assets for 1,120 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of California, Delaware, Florida, and 9 other states.

Diversified provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It prepares financial plans for approximately 651 clients. On top of advisory services, the firm doesn't engage in other business activities.

Diversified: assets under management

The assets under management (AUM) of Diversified, LLC is $323.91 million. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $317.06 million in discretionary accounts and $6.85 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $287.19 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $428.04 thousand.

Diversified has custody of $268.09 million in cash and securities for 337 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 66% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in investment grade corporate bonds form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Diversified, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Diversified serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Diversified is high net worth individuals with 240 clients and $223.23 million of assets under management. Among the 14 most similar advisory firms, Diversified has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $323.91 million for 651 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Diversified doesn't advise any private funds.

Careers at Diversified, LLC

The company employs 11 people that are either part- or full-time employees. 55 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Andrew Scott Rosen joined the executive team most recently as the Partner.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Andrew Scott Rosen	Partner	1 Jul 2011	25% - 50%	4722997
Kyle Hill	Partner	1 Jul 2011	25% - 50%	4250662
David P Levy	Partner/chief compliance officer	1 Jul 2011	25% - 50%	5356917
Michael Allen Fisher	Chief executive officer	1 Sep 2019	Other	4628860

Based in Wilmington

The principal office where Diversified, LLC performs its advisory services is located at 2200 Concord Pike, Wilmington, DE 19803, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 302-765-3500 or by fax 302-765-3600. The normal business hours are 7:30 am to 5:30 pm on Monday - Friday. You can find more information about the New York firm at lifelongadvisors.com/ and its LinkedIn profile.