The Hoerner Planning Group, LLC (Middleburg)

The Hoerner Planning Group, LLC is a large advisory firm based in Middleburg. It manages $650.08 million of regulatory assets for 803 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of California, Connecticut, Florida, and 7 other states.

The Hoerner Planning Group provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and consulting. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

The Hoerner Planning Group: assets under management

The assets under management (AUM) of The Hoerner Planning Group, LLC is $650.08 million. The firm's AUM has grown by 159% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $444.4 million in discretionary accounts and $205.68 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $795 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $842.95 thousand.

The Hoerner Planning Group has custody of $211.32 million in cash and securities for 107 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 41% of the total AUM. The second-largest asset type is pooled investment vehicles, which make up 25% of the firm’s portfolio. Investments in exchange traded securities form 20% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay The Hoerner Planning Group, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients The Hoerner Planning Group serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of The Hoerner Planning Group is high net worth individuals with 142 clients and $586.13 million of assets under management. Among the 8 most similar advisory firms, The Hoerner Planning Group has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $646.13 million for 320 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

The Hoerner Planning Group doesn't advise any private funds.

Careers at The Hoerner Planning Group, LLC

The company employs 6 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Henry Rhodes Hoerner	Managing member / chief compliance officer	1 May 2006	75% - 100%	2230564

Based in Middleburg

The principal office where The Hoerner Planning Group, LLC performs its advisory services is located at 210 East Federal Street, Middleburg, VA 20117 The mailing address of the firm is P.O. Box 1326, Middleburg, VA 20118. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 540-687-5090 or by fax 540-687-5096. The normal business hours are 9:00 am to 5:00 pm on Monday - Friday.