Innovative Investment Advisory, Inc. (Brookfield)


Innovative Investment Advisory, Inc. is a large advisory firm based in Brookfield. It manages $137.98 million of regulatory assets for 162 client accounts. It has been registered with the SEC as an adviser since 2003 and has operated in the jurisdiction of Wisconsin.

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Innovative Investment Advisory provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Innovative Investment Advisory: assets under management

The assets under management (AUM) of Innovative Investment Advisory, Inc. is $137.98 million. The firm's AUM has grown by 22% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $56.35 million in discretionary accounts and $81.63 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $383.32 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $5.44 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Innovative Investment Advisory, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Innovative Investment Advisory, Inc.

Erik Alan Swenson has been acting as President since 1 Nov 1995. Nancy Dunham Cleveland joined the executive team most recently as the President.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Erik Alan Swenson President 1 Nov 1995 25% - 50% 711905
Nancy Dunham Cleveland Chief operating officer 1 Aug 2001 25% - 50% 1499216
Roy Larue Hauswirth Chief executive officer 1 Aug 2001 25% - 50% 1990237
Nancy Dunham Cleveland President 1 Aug 2004 50% - 75% 1499216

Based in Brookfield

The principal office where Innovative Investment Advisory, Inc. performs its advisory services is located at 13555 Bishop's Court, Brookfield, WI 53005, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 262-432-0430 or by fax 262-432-0431. The normal business hours are 8:00 to 4:00 on Monday - Friday. You can find more information about the New York firm at www.innovativeinvestment.com.