Grand Wealth Management, LLC (Grand Rapids)

Name: Grand Wealth Management, LLC
Address: 200 Ottawa Avenue Nw, Grand Rapids, MI, 49503 2411
Telephone: (616) 451-4228

Grand Wealth Management, LLC is a large advisory firm based in Grand Rapids. It manages $325.92 million of regulatory assets for 480 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Michigan and Virginia.

Grand Wealth Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Grand Wealth Management: assets under management

The assets under management (AUM) of Grand Wealth Management, LLC is $325.92 million. The firm's AUM has grown by 1012% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $299.33 million in discretionary accounts and $26.59 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $626.21 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $13.3 million.

Grand Wealth Management has custody of $132.69 million in cash and securities for 105 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 80% of the total AUM. The second-largest asset type is exchange traded securities, which make up 19% of the firm’s portfolio. Investments in cash and cash equivalents form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Grand Wealth Management, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Grand Wealth Management serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Grand Wealth Management is high net worth individuals with 75 clients and $202.22 million of assets under management. Among the 12 most similar advisory firms, Grand Wealth Management has the 6th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $287.75 million for 127 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Grand Wealth Management doesn't advise any private funds.

Careers at Grand Wealth Management, LLC

The company employs 9 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jeffrey Scott Williams	Managing principal and chief compliance officer	1 Jun 2004	75% - 100%	2974931
Ellen Ann Winter	Principal	1 Feb 2006	Other	2974944
Ellen Winter Bolline	Vice president	1 Feb 2006	Other	2974944
Steven Andrew Starnes	Senior financial advisor	1 Oct 2017	Other	5229609

Based in Grand Rapids

The principal office where Grand Wealth Management, LLC performs its advisory services is located at 200 Ottawa Avenue Nw, Grand Rapids, MI 49503 2411, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (616) 451-4228 or by fax (616) 451-4229. The normal business hours are 9:00am to 5:00pm on Monday - Friday. You can find more information about the New York firm at grandwealth.com/.