Sierra Capital LLC (New York)

Name: Sierra Capital LLC
Address: 515 Madison Avenue, New York, NY, 10022
Telephone: 212-867-3533

Sierra Capital LLC is a large advisory firm based in New York. It manages $853.15 million of regulatory assets for 302 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Connecticut, Florida, and New York.

Sierra Capital provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and publication of newsletters. It doesn't provide financial planning services to its clients. On top of advisory services, the firm also engages as hedge funds.

Sierra Capital: assets under management

The assets under management (AUM) of Sierra Capital LLC is $853.15 million. The firm's AUM has grown by 1038% since the beginning of its operation, and $482.73 million of the total AUM is attributable to clients outside of the United States.

The firm manages $587.18 million in discretionary accounts and $265.97 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2.94 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.61 million.

Investments

The firm invests in exchange traded securities the most. They account for 47% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 13% of the firm’s portfolio. Investments in pooled investment vehicles form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sierra Capital LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sierra Capital serves?

The only and largest group of clients of Sierra Capital is high net worth individuals with 59 clients and $803.76 million of assets under management. Among the 9 most similar advisory firms, Sierra Capital has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $803.76 million for 59 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 57% of the firm’s clients are foreign persons or businesses.

Sierra Capital doesn't advise any private funds.

Careers at Sierra Capital LLC

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 10 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Sierra Capital LLC is owned by Rafael Jose Delasierra. Carlos Alfonso Pedroso joined the executive team most recently as the Partner.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Rafael Jose Delasierra	Owner/chief compliance officer	1 Feb 1998	75% - 100%	2206086
Carlos Alfonso Pedroso	Partner	1 Jan 2016	Other	4869337
Carlos A. Pedroso	Partner	1 Jan 2016	Other	4869337

Based in New York

The principal office where Sierra Capital LLC performs its advisory services is located at 515 Madison Avenue, New York, NY 10022, which is also the mailing address of the firm. An additional office of the firm is in Miami, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-867-3533 or by fax 503-210-6273. The normal business hours are 9 am - 5 pm on Monday - Friday. You can find more information about the New York firm at sierracapital.mx.com.