Transcend Wealth Collective, LLC (Short Hills)

Name: Transcend Wealth Collective, LLC
Address: 51 Jfk Parkway, Short Hills, NJ, 07078
Telephone: 973-370-3203 X101

Transcend Wealth Collective, LLC is a large advisory firm based in Short Hills. It manages $568.16 million of regulatory assets for 646 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California, Florida, Massachusetts, and 5 other states.

Transcend Wealth Collective provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Transcend Wealth Collective: assets under management

The assets under management (AUM) of Transcend Wealth Collective, LLC is $568.16 million. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $411.82 million in discretionary accounts and $156.34 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $707.59 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.44 million.

Transcend Wealth Collective has custody of $568.16 million in cash and securities for 126 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 51% of the total AUM. The second-largest asset type is state and local bonds, which make up 27% of the firm’s portfolio. Investments in government bonds form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Transcend Wealth Collective, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Transcend Wealth Collective serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Transcend Wealth Collective is high net worth individuals with 121 clients and $563.27 million of assets under management. Among the 8 most similar advisory firms, Transcend Wealth Collective has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $568.16 million for 126 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Transcend Wealth Collective doesn't advise any private funds.

Careers at Transcend Wealth Collective, LLC

The company employs 8 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Llc Transcend Wealth Collective Holdings	Owner	1 Nov 2018	75% - 100%	83-2394827
James P Hughes	Chief compliance officer	1 Nov 2018	Other	2572003
Duncan Leigh Niederauer	Managing member	1 Nov 2018	Other	1755301
James Matthew Didden	Managing member	1 Nov 2018	Other	1976344

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
James P Hughes	Chief compliance officer	1 Jan 2019	Other	2572003
Mark Laing Lichtenfeld	Founding member	1 Jan 2019	Other	2762708
Eric Robert Schwartz	Founding member	1 Jan 2019	Other	2273076

Based in Short Hills

The principal office where Transcend Wealth Collective, LLC performs its advisory services is located at 51 Jfk Parkway, Short Hills, NJ 07078, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 973-370-3203 X101. The normal business hours are 9:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at transcendwealthcollective.com and its LinkedIn profile.