Certified Advisory Corp (Altamonte Springs)

Name: Certified Advisory Corp
Address: 1111 Douglas Avenue, Altamonte Springs, FL, 32714 2033
Telephone: 407-869-9800

Certified Advisory Corp is a large advisory firm based in Altamonte Springs. It manages $1.19 billion of regulatory assets for 4,089 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Alabama, California, Colorado, and 20 other states.

Certified Advisory Corp provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Certified Advisory Corp: assets under management

The assets under management (AUM) of Certified Advisory Corp is $1.19 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 2503% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.19 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $291.69 thousand each.

Certified Advisory Corp has custody of $208.72 million in cash and securities for 411 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 79% of the total AUM. The second-largest asset type is exchange traded securities, which make up 15% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Certified Advisory Corp for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Joseph Frank Bert serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, pension and profit sharing plans, and state or municipal government entities. The largest group of clients of Joseph Frank Bert is individuals with 1,476 clients and $507.91 million of assets under management. Among the 8 most similar advisory firms, Certified Advisory Corp has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $1.19 billion for 1,786 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Certified Advisory Corp doesn't advise any private funds.

Careers at Certified Advisory Corp

The company employs 17 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 17 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Joseph Frank Bert has been acting as President since 1 Mar 1994. Barry Merton Smith joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Joseph Frank Bert	Chairman	1 Mar 1994	75% - 100%	827053
Barry Merton Smith	President	1 Mar 1994	Other	1112387
Barry Merton Smith	Chief compliance officer	1 Jan 2010	Other	1112387
Joseph Frank Bert	President	1 Jan 2010	75% - 100%	827053
Joseph Frank Bert	Chief compliance officer	1 Sep 2017	75% - 100%	827053

Based in Altamonte Springs

The principal office where Certified Advisory Corp performs its advisory services is located at 1111 Douglas Avenue, Altamonte Springs, FL 32714 2033, which is also the mailing address of the firm. An additional office of the firm is in Orlando, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 407-869-9800 or by fax 407-869-9700. The normal business hours are 8:30am to 5:30pm on Monday - Friday. You can find more information about the New York firm at apgplanning.com.